Prime Day

If you happen to pass by a local bookstores and see its windows stuffed with what appears to be Amazon boxes, don’t be too confused.

Amazon’s Prime Day sale is underway. The annual shopping event, delayed this year for the first time due to the COVID-19 pandemic, have launched what some are calling the unofficial start to the holiday season. Last year, Amazon said Prime Day was the largest shopping event in its history, topping sales for Amazon’s 2018 Black Friday and Cyber Monday...

Thanks to the Covid-19 pandemic, Amazon wasn’t able to have Prime Day in July this year, but from midnight pacific time on Tuesday, Oct. 13 through Wednesday, Oct. 14, the sale is on with exclusive discounts for Amazon Prime members.  According consumer psychology expert Kelly Haws, like Black Friday or Cyber Monday, the idea with Prime Day is that Amazon “tries...

After scheduling and rescheduling, Amazon announced that Prime Day, its annual global sale event, will take place October 13 and 14. We spoke with DealNews.com consumer analyst Michael Bonebright, who offered tips about how to get the most out of Amazon Prime Day 2020.