Energizer Bunny Up for Auction

Friday, Apr 2, 2010  |  Updated 12:00 PM CDT
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Top 10 Advertising Icons of the Century

Heritage Auction Galleries

Heritage Auction Galleries says one of four original Energizer Bunnies will be up for auction in Beverly Hills, Calif., on April 10.

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The Energizer Bunny's up for auction, and a Dallas auction house hopes the bids keep going and going and going.

Heritage Auction Galleries says one of four original Energizer Bunnies will be up for auction in Beverly Hills, Calif., on April 10.

The auction house said the bunny that's up for sale is one of the two in most of the Energizer commercials.

They say the pink bunny with sunglasses that's 25 inches from feet to ears is expected to bring more than $20,000.

The consignor is a Los Angeles collector who wants to remain anonymous.

AdAge.com named The Energizer Bunny No. 5 on its list of Top 10 Advertising Icons of the 20th Century.

The animatronic bunny comes with a letter of authenticity from the creator, Academy Award-nominated special effects artist Eric Allard.

More: Heritage Auction Galleries

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