In the wake of the tragic events surrounding the Cowboys’ practice facility collapse a few weeks ago, which left scout Rich Behm paralyzed from the waist down, the community response was, for lack of a better word, heartening.
The latest in the long line of philanthropic works from the community is the Beem Fore Behm plan, which began on Tuesday, in the opening round of the Byron Nelson Championship.
The “Byron,” as it is affectionately called among locals, is being held at the TCP Four Seasons Resort, only about six miles from the Cowboys’ Valley Ranch practice facilities.
2002 PGA Championship winner Rich Beem will donate $100 to the Behm family for each birdie he shoots at the Byron Nelson Championship, as well as next week’s Crown Plaza Invitational at Colonial.
With assistance from the PGA Tour and the Dallas Cowboys, fans will be able to pledge their own donations for Beem’s birdies, or those of any other player in the tournament. The fans who come closest to guessing the exact number of birdies, each week, will win a set of custom fitted Callaway golf clubs.
"I couldn't imagine how much Rich and his family are struggling with this tragedy, but I wanted to help them cope with it," Beem said. "Our names are pronounced the same, we're both family men, both passionate about our roles in professional sports, so it was a natural for me."
Beem will also donate his golf bag, signed by himself and other players on the tournament, for silent auction at the Cowboys’ tent at the Four Seasons.
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"The help we've gotten from the TOUR, the events, other players and the Cowboys has just been tremendous," Beem said. "The money we raise is important but the thrill for me is seeing how many people are stepping up to help a good young man and his family caught in a terrible situation. I'm happy with my idea but I'm humbled by the response to it."
Donations may be made at the tournament, for the Callaway Golf contest, and direct donations may be made here.
The Byron Nelson Championship will continue through the weekend, with the final round on Sunday afternoon at the TCP Four Seasons Resort.