Reward Increased in Alicia Moore Murder Investigation

Greenville, McKinney and Plano business owners have provided much of the reward

For McKinney business owner Mark Cobb, it was a personal connection to the family of Alicia Moore that prompted him to action.

“Alicia Moore’s Aunt Jessica works for me,” said Cobb, owner of Kids R Kids. "I just felt the need to help out and do something.”

Earlier this month, 16-year-old Moore was reported missing, last seen getting off the school bus near her Greenville home.

Moore’s body was later discovered in a trunk on the side of the highway in rural Van Zandt County. Police are still investigating, but are remaining tight lipped.

“It is frustrating, that it’s been two or three weeks and we haven’t heard anything,” said Cobb.

Over the past few weeks, Cobb has led a fundraising campaign, starting both a reward fund for information in Moore’s death and a relief fund to help the teen’s family.

By Wednesday afternoon, thanks to Cobb’s own contribution, money given by his Kids R Kids parents and staff, and donations by his former boss at Greenville Chrysler and another Plano businessman, the reward fund had grown to $25,000.

“[It’s] is a lot of money and it might get that right person to come forward and say what they saw,” he said.

Cobb added the relief fund contains about $4,000.

The group of business owners has also rallied support for two billboards bearing Moore’s picture and a plea for information, which will go up after Thanksgiving.

One will sit on Highway 380 in McKinney and the other outside of Greenville.

Cobb says the cost of the billboard rental was also donated.

Those who would like to donate to either fund can contact the West McKinney Kids R Kids location to speak with Mark Cobb.

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