The last time the Cowboys had any sustained success, it was the 1990s and Bill Clinton was still in his first term as President. Fast forward to 2013, and Dallas has struggled to return to form--as in, they have one playoff win since 1996, and that was four years ago.
But Jerry Jones insists that the team isn’t living off its now-decades old successes.
“No,” Jones told 105.3-FM the Fan, via the Dallas Morning News. “The Cowboys are living the brand. We’re making the brand. I don’t say you live off a brand, but you do the kinds of things that help create interest. It’s well-known that the Cowboys, in the non-NFL cities, the kind of interest that we have. That’s interest there. There can be two kinds of interest. It can be positive interest. It can be people tuning in to see them get beat. The main thing is they’re relevant and that’s important.”
Jones went on to say that the lack of success of recent has left the Dallas fan base understandably frustrated--and the team is well aware of that.
“I don’t expect them to think any differently,” Jones said. “We push it out there. We build up expectations. We certainly try every way we can to have the Cowboys front and center. We do it with our great stadium. We try to do it every chance we get on television. That’s the lineage of the Cowboys.”
Stay on top of the latest Dallas Cowboys news with NBCDFW.com. Follow NBC DFW on Facebook or have breaking Cowboys news sent directly to your phone with Blue Star SMS alerts. Text "bluestar" to 622339 (NBCDFW) to subscribe, text HELP for more info, and text STOP to end the subscription. Message and data rates may apply.Read more about it here.