The doors opened at midnight at Grapevine Mills.
Initially, the crowds were smaller than expected, but there are still thousands of people looking for a bargain.
Some stores report seeing double digit increases over this day last year.
For many, the Black Friday madness is the price you have to pay to save money on holiday gifts, but for some, it's a way to get into the Christmas spirit.
"I love the rush! Ilove the crowd. I love just racing and having a good time and mingling and just shopping! It's the thing to do," said Tameka Woodard, shopper, Grapevine Mills.
In an attempt to get people to dust off their wallets and stay a while, Grapevine Mills had rejuvination stations, food sampling, video game booths and gift card giveaways for shoppers.
At Town East Mall in Mesquite the doors opened at 1 a.m. Shoppers waiting to rush the mall were greeted snow blowing in the air. Children played in pile of slush and ice moments before the doors opened.
Dallas' Northpark Center reported brisk business with many people leaving the shopping center carrying bags loaded with holiday bargains.
Dallas Target manager John Shorlo said his store was busy early. "Traffic has been tremendous from the on go. If this continues we'll pass up our expectations, which is wonderful."
The first full day of the holiday shopping season is in full swing, but it may not offer an indicator if an economic turnaround is here.