James Cameron is poised to shatter yet another record, for the quickest release of a director's cut in Hollywood history.
On Aug. 27 will mark the arrival of "Avatar: Special Edition," a mere eight-and-a-half months after the original film's release.
From the press release heralding this hilarious development:
U.S. & World
This version of Cameron’s history-making and groundbreaking epic will include more than eight minutes of new footage. Since – and largely as of result of -- AVATAR’s release last December, the number of available digital 3D screens has exploded, and moviegoers who missed experiencing the film in 3D will now have that opportunity.
Commented James Cameron: "Audiences repeatedly told me they wanted more of Pandora, and wished they could have stayed there longer. So we’re making that possible. AVATAR: SPECIAL EDITION will be exclusively in 3D, and will have eight minutes of never before seen footage, including new creatures and action scenes. Whether you already love the movie, or you've never seen it, with this Special Edition, you'll be seeing it like never before."
Apparently when your movie's made $2.7 billion, the obvious question you have to ask yourself is, Why not go for $3 billion? Or is this all some sad bid to take another shot at the Oscar for Best Picture?