Youth Sports Coach Fighting Cancer Commits to ‘Win The Day'

A North Texas man is fighting a battle with cancer, and he and his community have committed to do their part to fight the dreaded disease.

"On the medical side, I'm going into chemo on Monday, so that's a blessing," said Bruce Thompson, who was recently diagnosed with cancer.

His friends agreed.

"Bruce is special one of the most special people I've ever met," said Ben Rogers, who has a sports talk show on 105.3 the fan.

Thompson has a lot of friends and, immediately, people wanted to help. But, there was a problem

"Bruce said no," Rogers recalled. "He said, 'I'll do it if it's for other people; if it's not just for me.'"

"They said, 'we want to do something for you,'" Thompson explained. "I said, no. Win the day is for everybody, and not just me. If we do it for other people, let's do it, but let's do it bold hard and swiftly."

As a youth sports coach, Thompson often used the phrase, "win the day," for the kids. Now, it's become his rallying cry and the name of a new charity which will hold it's first event this weekend.

The response has been astonishing. Jaw dropping, awesome — any adjective you need to pull out of the book you want to use.

"It's been incredible, it's extremely overwhelming just to see the amount of people who've come and shown support," said Brian Snatzskesaid, Thompson's friend. "When you have people jumping in like the Cowboys and the Rangers and the Stars, these are teams we all know and love, and the fact that they're helping us, it's just incredible."

Thompson, whose hair is cut in a Mohawk style, said he is maintaining a positive attitude.

"This is not a barbershop haircut, but this is God given, and I think it speaks a resounding message of where he's taking me," Thompson said.

Tori, Thompson's wife, understands their mission is bigger than just their family.

"With win the day and having that go as far as possible and the random acts of kindness and having people just be genuinely good to each other, that's really what we hope for," she said.

For more information on this weekend's event or how you can help, check out www.wintheday.org.