One of the hottest beauty trends of the year is the full lip, a trend made famous by younger celebrities like Kylie Jenner.
For a lot of women, lip injections aren't an accessible option because of their high cost, but a new product may have more women booking appointments with their dermatologist.
The Food and Drug Administration has approved Juvederm Ultra XC to be used as lip filler.
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It is the only lip filler to last up to a year and be approved by the FDA.
Typically, lip injections last between three to six months and can cost between $300 to $500, according to Plano dermatologist Dornechia George-Carter, MD.
Juverderm Ultra XC costs a bit more, at $400 to $600, but the results last twice as long, making it more cost effective.
"You get a year of improvement as opposed to just a few months," said Dr. George-Carter.
The value makes more sense to make-up artist Alba Azuara, who decided to take the plunge and get the new lip filler.
"Not using lip liner anymore, that's something I'm really excited about," said Azuara.
"That's the big deal. That's why this is so exciting. You can get the improvement that you're looking for and will last you until next Christmas, when perhaps someone can get you another syringe for the holidays," said George-Carter.
Doctors say affordable treatments like this are needed.
They are very concerned about young women taking the "Kylie Jenner Challenge," which is using suction techniques to swell up their lips.
They say it can be very dangerous and cause permanent damage.