The American Society of Plastic Surgeons says a record number of Americans underwent lip augmentation procedures last year and yet another lip filler hits the market for 2016.
Volbella, from the drug makers of Botox, is the only FDA-approved filler to increase lip fullness and softens the appearance of lines around the mouth through one year.
Dr. Fiona Wright, with Skin M.D. and Beyond in Plano, is one of the first North Texas dermatologists to offer the product to her clients.
"It’s FDA-approved and specifically designed for the lips and patients have noticed that it feels very smooth and natural when they’re making movements and talking and chewing," said Wright.
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By comparison, Wright said other dermal fillers may not always offer the same results.
"Many people are afraid of the lips being overfilled or having that pursed or bee sting look to the lips. The unique thing of Volbella is that I don’t need very much material in order to make the correct result, having a good contour, removing the wrinkles," she said.
Beth Marshall drove in from Oklahoma to be one of the first to receive Volbella injections.
"I barrel race as a hobby, so I’m outside a lot," said Marshall.
"No matter what I do, no matter what kind of protection I wear, I always seem to get this part of my face exposed. So, it does take a beating from the sun and there are lines there that weren't there a few years ago," she added, referring to her lips.
Wright said at a cost of $400, Volbella is a good option for women on a budget since it lasts twice as long as other fillers.
"When other products are lasting about six months, you're gonna have to repeat that purchase of $450-$600 every six months. Where with Volbella, you're gonna spend $400 and that's going to be on a yearly basis," Wright said.
Marshall seems pleased with the results after a series of injections.
"I hadn't seen these lips like this since I was 17-years-old!" Marshall said.
According to the American Society of Plastic Surgeons, complications from dermal fillers are uncommon, but potential risks include bruising or bleeding and infection.