NBA Hall of Famer Dennis Rodman is capitalizing on his bad boy reputation by launching his own signature line of vodka later this month aptly called Bad Boy Vodka.
The South Oak Cliff High School graduate who worked briefly as a janitor at Dallas-Fort Worth International Airport before winning five NBA championships, joins a long list of celebrities launching or endorsing wines and spirits.
The one-time Dallas Maverick player is working with Premiere Brand, Inc. on the beverage.
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"Bad Boy Vodka characterizes a tough and edgy, yet smooth and classic taste; a perfect representation of whom and what I am all about," Dennis Rodman said in a press release.
Premier Brands says "the bottle is a work of art." It features a bull with red horns and a frosted bottle that will make you think of tattoos.
Bad Boy Vodka's website features information about the $20 vodka that's double stilled from wheat and made in California as well as a message from Premiere Brands about contacting Rodman: "Call us and if you buy 1,000,000 bottles we will arrange for a date with him."
Bad Boy Vodka will be released in California on July 27.
Note to Rodman: We think you should've launched a tequila with a worm at the bottom -- you missed opportunity to capitalize on your nickname!