A new Central Texas radio station using the iconic call letters KOKE-FM is set to debut this weekend.
The Austin American-Statesman reports that the original KOKE made an impression on the national radio scene in the early 1970s.
It helped launch a format known as "progressive country" that featured an eclectic mix of country acts along with non-country performers.
The call letters disappeared in 1987.
The new locally-owned station set to sign on Sunday will feature a similar format, with a focus on Austin- and Texas-centric country music.
Bob Cole, a former morning radio host, is among those who teamed up to acquire the frequency.
In 1974, Billboard magazine called KOKE the "most innovative station in the country."
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Cole says, "It's legendary. That's what we're out to re-create."
