After months of assembly and display, it's time to say goodbye to the lights at Frisco Square.
Other attractions, such as the outdoor ice skating rink, have also been packed up for the season.
Organizers say numbers aren't yet final but estimate the area saw a surge in visitors.
"We think we're about 20 percent higher than last year," said managing partner Jim Leslie. "We usually have about 500,000 people coming through here."
The tradition gives a big boost to the shops in the area.
"If we have the foot traffic, we have the business," said Gary Paparella, who owns POParella's Gourmet Popcorn & Treats in Frisco Square.
However, when his store tries to advertise other seasonal products, such as items for Valentine's Day, the lingering Christmas displays and music can get old, he said.
"New Year's Day, we're ready to move on," he said.
Now that the hour to untangle the square has arrived, Leslie said crews will be busy for about a month.
"It's like everyone at home," he said. "They dread taking down their Christmas tree, but they look forward to the next event every year."
Frisco Square and its contractors are working on a deadline. They're preparing for Arts in the Square, which kicks off in March.