Cowboys wide receiver Dez Bryant and EA Sports went back and forth in a "feud" about Bryant's rating in the recently released Madden 17 video game.
Upon learning that he was given a rating of 90 out of 100 in the game, Bryant told The Dallas Morning News Friday that he was insulted.
"I play Madden...They would do me like that? Oh my God," he said. "Why would you do that to me? That rating going to shoot up real quick, you best believe that."
Bryant later clarified that he was joking.
But the damage had already been done, as EA Sports explained to Bryant why his rating was lower than expected with a video.
Round 1 goes to EA Sports.