TxDOT Turns to Comedy for Serious Issue

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    NEWSLETTERS

    TXDOT
    A new ad is aimed at keeping people from driving drunk after their Super Bowl party.

    The Texas Department of Transportation hopes a new ad will keep people from driving drunk after their Super Bowl party.

    The commercial featuring really bad cheerleaders will air in major Texas cities before the Super Bowl on Feb. 7.

    TXDOT's Pre-Super Bowl Ad

    [DFW] TXDOT's Pre-Super Bowl Ad
    A new ad is aimed at keeping people from driving drunk after their Super Bowl party. (Published Thursday, Feb 4, 2010)

    The tag line to the ad is "It's not whether you win or lose. It's how you get home."

    According to the National Highway Transportation Safety Administration, Super Bowl Sunday sees a spike in traffic crash fatalities involving drivers with blood alcohol concentration of .08 or higher, from 32% average for all of 2008 to 49% on Super Bowl Sunday.