Hip Hip Hooray for Free Blue Bell Day!

By Greg Janda
|  Thursday, Aug 25, 2011  |  Updated 10:34 AM CDT
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Samantha Davies goes inside Blue Bell's new Fort Worth distribution center -- and it's sub-zero freezer.

Samantha Davies, NBCDFW.com

Samantha Davies goes inside Blue Bell's new Fort Worth distribution center -- and it's sub-zero freezer.

Now this is how you beat the heat.

Blue Bell is opening a second Fort Worth distribution branch up north at 9525 Harmon Road on Wednesday, August 24.

While that's nice, what really makes the event cool is that from 11 a.m. to 6 p.m., visitors can take tours through the giant sub-zero freezer and leave with a bit of free Blue Bell ice cream.

It's part of an effort with the Tarrant Area Food Bank, which will also be entering visitors that donate $5 into a contest for one year's worth of Blue Bell. Donations go to the BackPacks for Kids project -- free ice cream goes to your gut.

Check the official page for directions on how to get to the new location.

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