Mavs Going Green by Going Paperless

Mavs dump bulky media guide.

By Eric Kreindler
|  Friday, Sep 25, 2009  |  Updated 5:00 PM CDT
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Mavs Going Green by Going Paperless

AP

#7 - Dallas Mavericks Dirk Nowitzki knows what's up. $466 million worth. The Mav's owner Mark Cuban continues to be one of the NBA's most innovative owners. His latest coup was a joint venture with the NFL's Dallas Cowboys to hold the 2010 NBA All-Star Game at the Cowboys' new stadium set to open next year.

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The Dallas Mavericks announced they will only produce the 2009-10 media guide digitally on mavs.com.

For the first team in the team’s history, no hard copies of the guide will be printed. 

"This is an important transition for the Mavericks,” said Mavericks Owner Mark Cuban.  “Going all digital allows us to incorporate more information and keep the guide up to date in real time. Plus, being available on line, it will be accessible not just by media, but by any and all Mavs fans across the world."

The media guide will debut on mavs.com in early October.

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