More than 30 young, blonde fans attended the Netherlands match against Denmark at Soccer City on Monday wearing skimpy dresses in the country's national color. The outfits are the symbol of a beer advertising campaign back home. FIFA spokesman Nicolas Maingot says none of the women were arrested or detained for questioning.
But Maingot says FIFA officials did ask the women about "clear ambush marketing." FIFA rules allow only its official commercial partners to use the World Cup for advertising. Maingot said FIFA was looking into "all available legal remedies" against the brewery, which is Bavaria NV.