Arrests in Mini-Dress Controversy

Wednesday, Jun 16, 2010  |  Updated 12:02 PM CDT
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Arrests in Mini-Dress Controversy

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JOHANNESBURG, SOUTH AFRICA - JUNE 14: Dutch fans celebrate during the 2010 FIFA World Cup Group E match between Netherlands and Denmark at Soccer City Stadium on June 14, 2010 in Johannesburg, South Africa.

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South African police say two Dutch women have been arrested at their Johannesburg hotel over allegations they took part in an ambush marketing campaign at a World Cup match.

The two women were due to appear at Johannesburg Magistrates Court later Wednesday and face charges including the Contravention of Merchandise Marks Act.

A group of Dutch women attended a Netherlands-Denmark game wearing dresses paid for by a brewery company. They said they were ordered from the stadium by FIFA officials who accused them of ambush marketing, meaning a company benefits from an event without paying for advertising.

Police say "we view ambush marketing in a very serious light and we urge people not to embark on these ambush campaigns."

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