The University of North Texas unveiled its plan to boost its public image in its pursuit to become a leader in higher education.
The five-year strategic plan was laid out at a ceremony on Monday, and it could give the university an edge on other schools in the nation.
UNT President Lane Rawlins said it's time for more notoriety. "The University of North Texas is ready to be a big league player, if you will."
The plan is aimed at providing the best undergraduate experience and boosting the quality of educators.
"When you are in music class, you are being taught by a musician. When you are in chemistry, you are being taught by a chemist," Rawlins said.
One of the biggest challenges the university is facing is how to make this plan a reality when schools across the state are downsizing and facing budget cuts. "We are pursuing the cheapest ways to do it right," Rawlins said.
Rawlins said the school is proud of its enrollment numbers; however, they want more people to appreciate what's happening on campus.
"I think there is a niche for that very special kind of place that is kind of the home team, the public university home team, for this region," Rawlins said.
He wants to be "The" University of North Texas, not just a University in North Texas.