TxDOT Makes Renewed Anti-Drunken Driving Push

Latest campaign features online interactive game

By Bruce Felps
|  Monday, Dec 13, 2010  |  Updated 6:41 PM CDT
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TxDOT Makes Renewed Anti-Drunken Driving Push

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A jury awarded the estate of a man killed in a drunken driving crash eight times the allowable amount.

Commentary
by Bruce Felps

Some messages, no matter how many times they’re repeated, just fall on the deaf ears of the intended listener.

Once again, the Texas Department of Transportation, in conjunction with about every law enforcement agency known in there parts, asks, begs, pleads with drunken drivers, “Please don’t.”

Enforcement efforts, again this holiday season, will be redoubled, if not re-tripled, to crack down on boozy scofflaws. This time, though, TxDOT also launches a new campaign with the pretty catchy slogan “Don't drive if you're tipsy, buzzed or Blitzen. Call a cab or get a sober ride home." OK, that last line needs a little work but the intro is pretty smooth.

The push includes, “Santa's reindeer adorn[ing] bar coasters, bathroom mirror decals, street posters, and interactive digital jukeboxes to remind patrons to find a sober ride home if they've been drinking.” Oh, reindeers, Blitzen … OK.

The campaign’s highlight comes in the form of an online game in which players assume the role of Santa’s designated driver and maneuver around a North Pole holiday party collecting car keys from drunken elves while dodging beer mugs and champagne bottles.

It may or may not prove effective in curtailing drunken driving but one thing’s for certain. Drunken Elves would be a great name for a band.

Bruce Felps owns and operates East Dallas Times, an online community news outlet serving the White Rock Lake area. He’s known a few drunken elves in his life, and not the musical kind.
 

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