Lululemon Window Display Draws Criticism

Customers complaint about sign saying retailer not participating in discount-card program that raises money for victims of domestic violence

By Lita Beck
|  Monday, Oct 28, 2013  |  Updated 10:48 PM CDT
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Lululemon Window Display Draws Criticism

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The Lululemon store at NorthPark Center posted a window sign that read: "We do partners yoga. Not partners card."

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Customers are slamming a popular athletic wear store at a Dallas mall for a window display saying it is not participating in a fundraiser for victims of domestic violence.

The Lululemon store at NorthPark Center posted a window sign that read: "We do partners yoga. Not partners card."

Partners Card is an annual discount-card program that raises money for The Family Place, one of the state's longest-serving providers of services to victims of domestic violence. The card, which costs $70, offers a 20 percent discount at 750 retailers.

The NorthPark Lululemon store declined to comment on the sign. However, the company did say in a response to a complaint on its Facebook page that the store had removed the display.

The company also said in its replies to Facebook complaints that the NorthPark store was connecting with The Family Place "to work on a way to support the charity with the gift of yoga in mind."

Paige Flink, The Family Place executive director, told NBC 5 that she is meeting with store representatives on Tuesday.

"We look forward to working out a way Lululemon can join our important mission to end violence in the homes of Dallas County," she said.

Flink said each discount card sold provides a night of safety for victims of family violence. The entire $70 price of each card goes to The Family Place, she said.

The group hopes to sell 17,000 cards this year and raise $1.2 million.

Lululemon's window display drew criticism on social media after customers complained about it on the company's Facebook page. In responding to complaints, the company said the "window was not intended to be offensive, instead, it was meant to celebrate our love of yoga."

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