American Airlines Introduces Happy Hour

By Scott Friedman
|  Thursday, Nov 18, 2010  |  Updated 11:15 AM CDT
View Comments (
)
|
Email
|
Print
American Airlines Introduces Happy Hour

Chrysaora/Flickr

advertisement

The booze cruise goes airborne in December, when American airlines launches a new promotion aimed at helping fliers take the edge off.

Starting on Dec. 1, the Fort Worth-based airline will offer discounted $5 cocktails on select flights that depart between 5 p.m. and 5:59 p.m.  The airborne happy hours will take place only on domestic flights, and flights to the Caribbean and Mexico.

American's Vice President of Marketing, Rob Friedman, said the promotion is designed to add, "an element of fun" on board flights around the holidays.  This, from a airline once accused of not knowing how to have any fun, by a Harvard business review writer.  

One of business professor Tom Davenport's top complaints about American: "There are no fun drinks - something even Delta has!"

Delta and United have both introduced specialty cocktails on board.  Delta just added two new ones in November including one called "Bourbon Breeze."

Get the latest headlines sent to your inbox!
View Comments (
)
|
Email
|
Print
Leave Comments
What's New
Get NBCDFW on Mobile!
Get NBCDFW's free news and weather... Read more
Follow Us
Sign up to receive news and updates that matter to you.
Send Us Your Story Tips
Check Out