Officials with the North Texas Super Bowl Host Committee said they were trying to tie Dallas and Fort Worth together and thought renaming the thread connecting the two was one way to do that.
"We wanted to make sure that people who came into the Metroplex for the Super Bowl were on a voyage of discovery, that if they stayed at one end of the Metroplex that they would explore the other end," said Frank Supovitz, the NFL’s senior vice president, events. "We saw the AFC host city of Fort Worth being one end zone, if you will. We saw the NFC host city in Dallas being another end zone. We saw the 50-yard-line coming striaght through Cowboys Stadium in Arlington. The thing that tied it all together was Interstate 30."
With the blessing of the Landry family, now through Super Bowl XLV, the 30-mile stretch of road will be renamed the Tom Landry Super Bowl Highway.
Legendary Dallas Cowboys Hall of Fame quarterback Roger Staubach, and the Host Committee Chair referred to his coach as “the greatest sports icon to ever come through this Metroplex.”
Taking part in the ceremony were members of the host committee, local politicians, the Landry family and former Cowboys players who played for the coach.
The name of the road was changed in 2001 from the Dallas-Fort Worth Turnpike to Tom Landry Highway to honor the memory of the legendary coach.
New signs will begin going up this summer.