When the Los Angeles Dodgers were sold for a whopping $2 billion this week, Cowboys’ owner Jerry Jones, like the rest of us we’d imagine, was taken aback. After all, the Dallas Cowboys are perennially named as the most valuable sports franchise in America by Forbes, with (at last count) an estimated worth of $1.81 billion. And the Dodgers, again at last estimate, aren’t really close to that.
The conclusion to be drawn from this, according to Jones, is that the Cowboys have been undervalued by these estimates; that if he were to sell the team--which, believe us, he won’t, but just for hypotheticals’ sake--he’d want a lot more than $1.81 billion.
“They probably undervalued it (Cowboys worth) according to the market place here,” Jones said, per the Dallas Morning News.
“I don't know how to get my mind or arms around that at all. It certainly wasn't something I might have had in mind when I got involved with the Cowboys and the team.
"It's impressive. It's very impressive.''
Jones believes the sale’s effects will be seen far beyond this year, and won’t be limited to any one sport.
“Well, I think it raises all boats in sports,'' Jones said. "Evaluations are estimates of value. The real value is when you see the market place decide what they're worth, and that's the value. Period.''
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