The four most sought-after tickets for the Cowboys are their games against the Colts (in Indy), vs. the Saints (in Arlington), against the Giants (in New Jersey) and against the Texans (in Houston).
"The Cowboys -- being America's Team -- they're always popular, whether they're at home or on the road," said Scott Baima of Texas Tickets.
Locally, the Cowboys' first home game against the Bears is a hot commodity, he said.
Of the four in-demand Cowboy games, three are on the road. Baima said that's because of the Cowboys' popularity.
"A lot of people love them," he said. "A lot of people hate them. A lot of people want to see them win, a lot of people want to see them lose. People travel to see the Cowboys."
But the average price per single game ticket to those four games isn't cheap. It's roughly $377 if you're buying tickets from a broker.
"At the prices for tickets these days, you got to be a fan," Baima said.
Cowboys staff knows the team is popular, but knows it takes a long time to build up the franchise name.
"Our franchise has been fortunate to have been a part of great rivalries over the years, and this season is no different," team spokesman Brett Daniels said. "Playing some of the top teams in the NFL, like the New Orleans Saints, Green Bay Packers and Indianapolis Colts, as well our division rivals in Washington, Philadelphia and New York should make for some great games for our fans this fall."