Evian, the French bottled water company, has a new viral video campaign called "Skating Babies."
The video posted only on YouTube features babies roller boogieing to the 1979 Sugarhill Gang hit "Rapper's Delight."
So far the video, which has been up for little more than a week, has gotten more than 5 million pageviews.
The babies of course are computer-animated.
This isn't the first time Evian has turned to babies, in 1998 the water makers came out with "Water Babies."
