Why Are ‘Immersive Art Exhibits' Popping Up Around Dallas?

A spaceship has crash-landed in Dallas and is leaking a kaleidoscopic rainbow of jet fuel that has given life to a variety of celestial beings and habitats.

That's the premise when guests walk into the Sweet Tooth Hotel, a pop-up art space in Victory Park. It's one of several so-called immersion experiences that have sprung up in recent months in Dallas-Fort Worth, promising journeys to otherworldly places where folks can interact with large-scale artworks, take stunning pictures and make all of their social-media friends jealous.

Click here to read more from our partners at The Dallas Morning News.

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