Warning About Fake James Avery Jewelry

Before you buy your next piece of James Avery jewelry, here's a warning for customers.

Apparently there are fraudulent websites that are using the Texas-based company's images and claiming to offer Avery's designs with deep discounts or coupons.

The company also warns about ads posted on Facebook that are directing people to the fraudulent sites.

“Our authentic James Avery designs can only be purchased at non-discounted prices at James Avery retail stores, select Dillard’s locations and online at secure sites at JamesAvery.com and Dillards.com," James Avery Chief Operating Officer John McCullough said in a statement.

It is believed that the fraudulent sites are attempting to obtain personal and credit card information with no intent to ship any jewelry.

The official James Avery website is secure and the web address is preceded by “https” in the web browser address bar.


Company officials are urging customers who see a suspicious ad or website claiming to offer discounts or coupons of their designs to report them by emailing riskmanagement@jamesavery.com.

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