The price of turkey is going up after the country's worst outbreak of avian flu killed nearly 8 million birds this spring.
"I got one of my bills and I looked at it, and I thought this can't be right," said Dan Weinberger, who owns Weinberger's Deli in Grapevine, Westlake and Denton.
Weinberger was forced to raise prices on turkey sandwiches by 50 cents each.
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"It had jumped $1.20 a pound just for turkey breasts, and that's an enormous amount of money to go up in a week, two weeks time," said Weinberger.
Some Jersey Mike's locations don't have turkey at all and have posted signs apologizing to customers.
Along Main Street in Grapevine this weekend, turkey legs are selling for at least $1 more than they did during last year's Grapefest.
Meanwhile, at grocery stores there are still enough frozen turkeys for Thanksgiving dinner.
"The frozen turkey, that turkey's been harvested some time ago. It's in a freezer," said Kroger spokesman Gary Huddleston.
Still, prices for turkey are up across the country by an average of 17 percent over last year, to $1.36 a pound.
Shoppers are also paying more at the deli counter for fresh turkey meat.
Analysts now report an all-time wholesale high of $5.70 a pound nationwide, but many shoppers are willing to pay the higher prices.
"It's the cornerstone of all of our Thanksgivings and actually my diet as well," said Jennitha Arinze, of Valley Ranch. "So we're going to keep eating turkey until we can't eat anymore."