If you've ever traveled throughout the state of Texas, then you've seen a billboard with a cartoon image of a beaver with a phrase like, "It’s the brisket for me." Buc-ee's uses billboards along highways to capture the attention of hungry drivers looking for a gas station oasis.
But University of Texas lecturer Chris Aarons tells Baylee Friday a basic necessity helped build Buc-ee's popularity.
"It's a business built on porcelain," he said. "Those bathrooms are really important. That's what we're all worried about because we've gone into sketchy roadside gas stations where the bathroom is broken."
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It's not just necessities, it's size too. In November, Buc-ee's broke ground on what will be its biggest store yet: a 74,000-square-foot store in Luling, Texas.
"If you're thinking about how to create a business, create a brand that surprises, delights, and just gives you a sense of wow from walking in. Size helps that," Aarons said. "Buc-ee's started in Texas and everything's supposed to be bigger in Texas."
Baylee also talked to Buc-ee's customers to answer the question: Is Buc-ee's worth the hype?
Listen to Texas Wants to Know in the Audacy app or wherever you get your podcasts.
