University of Texas football coach Mack Brown, country singer Jack Ingram and actor Matthew McConaughey have started a new children's charity called MJ&M.
Grammy Award-winning artist John Mellencamp is headlining the charity's first Gala Night in Austin on Thursday.
The charity raises money for projects that improve children's lives around the world. The three celebrities will also host a golf tournament, fashion show and another concert at the ACL-Live studio in downtown Austin.
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The three men say they've become friends and decided to launch the joint fund-raising effort for non-profit groups. This year the money raised will support The Rise School of Austin, the Just Keep Livin' Foundation, HeartGift, CureDuchenne, and Grounded in Music.
The fundraiser is expected to become an annual event.