Friday's epic USA versus Canada Winter Olympic hockey matchup highlighted another spat between the two countries involving pop star Justin Bieber.
A new electronic scoreboard in a Chicago suburb shows Chicago Blackhawks forward Patrick Kane -- who plays for the USA -- and Team Canada's Jonathan Toews in between a picture of Bieber. The caption says "Loser Keeps Biebs."
Bieber, who's Canadian, lives in Los Angeles, but after several high-profile incidents, many Americans have called for the singer to be deported.
Bieber is also infamous among Chicagoans for a controversy he ignited after the Hawks won the Stanley Cup championship last year.
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While the singer was in the Blackhawks' locker room at the United Center taking pictures of the trophy, he was photographed standing on the Indian head logo, prompting a huge outcry of anger from fans of the team.
After Canada won the Olympic gold medal game in Sochi, 1-0, the company immediately followed up with a new billboard below.