If you see a little more pink in Dallas the next few days, don't be surprised.
The annual Mary Kay seminar is currently underway at the Kay Bailey Hutchinson Convention Center, which is held from July 16 to August 1.
It has been held in Dallas for 41 years and attracts more than 27,000 attendees in five back-to-back conferences.
Mary Kay is a $4 billion skin and beauty direct sale company that began in Dallas.
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The seminar recognizes beauty consultants from across the country for their achievement in sales.
"While the ladies are here we have this expo set up and they come and learn about new products,” said Jill Wedding, director of consultant marketing at Mary Kay. “They get to see our career cars. We have over 5,700 career cars on the road, so everything from the iconic pink Cadillac to BMWs, Chevys to Fords. They learn from each other. They have a big stage and arena."
The Dallas Convention and Visitors Bureau said this seminar pumps in $30 million into the local economy each year.