Dick Ruddell, president of the Fort Worth Transit Authority, must have been right Thursday when he said, “It proves that advertising on buses really does work," as quoted in a Fort-Worth Star-Telegram article.
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The “Good Without God” ads to which he referred — taken out by the non-theistic Dallas-Fort Worth Coalition for Reason — have drawn a whole mess o’ attention and they haven’t even run yet because of a printing error.
Just the proposition that the ads would appear on city buses brought down the thunder — no word yet on the lightning — from a group of Fort Worth ministers who wanted to organize a boycott of T buses.
That apparently prompted transit authorities to make a counteroffer. The religious groups, too, can place advertisements on city buses.
"We're offering ad space, but they have to buy it. It's not free," Ruddell said in that same article.
Meanwhile, the T sits back and counts its money.