UNT Expands It Retailing Degrees With a Major in Consumer Experience Management

Managing the consumer experience in retail is complicated enough these days that there's now a college degree for that. The Texas Higher Education Coordinating Board has approved a bachelor of science degree with a major in "Consumer Experience Management" at the University of North Texas in Denton.Why? Plenty of retail jobs are no longer entry level, minimum wage paying, part-time gigs. The industry is getting more complicated daily. While there's no big bank of checkout lanes in the new Amazon Go store that's grabbing a lot of attention this week from in Seattle, it's not a store that runs without employees. It took many focused minds to create it and to keep it running. UNT's new degree program "recognizes the power of 21st Century consumers to change marketplace dynamics," said Judith Forney, dean of UNT's College of Merchandising, Hospitality and Tourism.Denton's UNT is claiming it's the first such degree program and the school is promoting itself as a national hub for retail education and expertise. Major retailers including Target, Nordstrom, Michaels and J.C. Penney recruit from the school.  Continue reading...

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