A Dallas ridesharing startup thinks it has the formula -- and now the funding -- to disrupt the fast-growing on-demand rides market controlled by the likes of Uber and Lyft.With a members-only subscription model, Alto will put $14.5 million in funding into scaling up a service its founders say puts safety first. Its main backers are Road Ventures, a European fund that invests in the transportation sector, and Frog Ventures, the venture arm of global design firm Frog.Dallas natives Will Coleman and Alexandra Halbardier are the driving forces behind the company, which launched in Dallas during the recent holidays. Continue reading...
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