On Thursday morning, the final push was on to construct a surreal fantasy land around 'The Eye' sculpture in downtown Dallas.
"So this event is called the 'EYEBORETUM,'" Headington Companies Chief Marketing Officer Jeny Bania said.
In past years, Headington Companies has held the Eye Ball private event to close out the Dallas Art Fair. This year, they're doing the family friendly EYEBORETUM event for the first time to open the space to the public.
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"So it's closed to the public all of the time. It's still photographed every single day. Hundreds of people stop by just to get a glimpse," Bania said. "This is a really special occasion to open the gates and let everyone come in and get up close."
Eye to eye, so to speak.
The lawn is filled with giant mushrooms, lemons, corn cobs and pineapples. There are solar-powered butterflies and mini eyeballs everywhere.
"It's nice the eyeball spawned children as well," Brian Brothers of Planet Productions said laughing at his 'garden' of donuts, cheeseburgers, and poppies with eyeball centers. "It's Candyland, meets Little Shop of Horrors, meets Willy Wonka."
The EYEBORETUM is built to have a photo opportunity at every turn.
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"I think this is going to be the most colorful Instagram spread of Dallas history," Bania said.
The EYEBORETUM is open Friday, April 21, through Sunday, April 23. Tickets are $10 for adults. Children under 12 years old get in free. Proceeds benefit the Dallas Art Fair Foundation's programs for children.
