Soda lovers are spending money -- and calories -- to get the real sugary deal.
"I have a lot of customers that will come in and only buy products sweetened with real sugar," he said.
Soda lovers such as Tina Moore turn up their noses at soft drinks made with artificial sweeteners or high-fructose corn syrup. She said doesn't like the way they "leave a taste in your mouth."
"It tastes way different when its real sugar," Moore said.
"Personally, I think that the ones made with real sugar taste brighter and cleaner," he said. "It's a fresher taste."
And soda makers are paying attention.
"More of the manufacturers are putting right on their label, really big, that it's made with real sugar," Font said.
Pepsi even introduced two throwback versions made with pure cane sugar. The products were produced for a limited time this spring.
Fans of the soda say it's still available in some stores, but you may have to hunt for it.