David Watkins, NBC 5 Sports
Rickie Fowler's brightly colored outfits are a hit at Fort Worth's Colonial Golf Tournament this year.
Rickie Fowler is painting The Colonial, one highlighter color at time.
He’s the only golfer with “look-a-likes” in the gallery, like a fan wearing a jersey of their favorite player.
The dreamsicle orange look is Fowler’s signature Sunday attire. Its catching on in the PGA, especially with the youngsters.
The “Fowler Effect” is no stranger to the pro shop. At the Colonial, they’re having trouble keeping Rickie’s Puma gear in the shelves.
The 23-year-old won’t shy away from wearing any color accept for one; Oklahoma Sooner crimson. Fowler spent two years playing golf for Oklahoma State.