When Haiti was struck by a 7.0 magnitude earthquake on Jan. 12, dozens of relief agencies scrambled to begin the process of collecting donations for the people of the island nation.
Fort Worth-based American Airlines jumped into the fray by not only flying cargo to the country, but by also offering their AAdvantage customers a real incentive to donate their hard-earned cash to the American Red Cross.
For every donation of $50, AA would award the customer with 250 bonus AAdvantage miles. For a donation of $100, flyers would earn 500 miles.
The program has been a success. To date, 7,800 AAdvantage members have contributed $835,000 to the Red Cross since Jan. 14.
Additionally, American Airlines and American Eagle have flown 12 relief missions into the devastated country, bringing medical personnel, relief workers as well as humanitarian supplies, including bottled water, food, medicine and other non-perishable goods totaling 125,000 pounds into the country -- while ferrying out evacuees.
The airline is continuing to award air miles to AAdvantage members -- find out more about making a donation here: www.AA.com/DisasterRelief.
If you aren't an AAdvantage member but still wish to donate to the American Red Cross, or one of nearly two dozen other charities providing assistance to Haiti, read more here.