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NBA Finals Bring Big Bucks to Dallas

Convention and Visitors Bureau says millions pouring into city

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    NEWSLETTERS

    While Mavericks fans are keeping their eyes on the big games, local businesses and city leaders are keeping their eyes on the money and exposure from the NBA Finals

    According to the Dallas Convention and Visitors Bureau, the series is estimated to bring in $15 million dollars.

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    "It's $15 million, and it's revenue that, you know, that if it weren't for the games and it weren't for the fact that the Mavericks are in the finals, it wouldn't be coming to Dallas," said Phillip Jones, bureau president and CEO. "And, you know, that's $15 million that I think any city in  America would love to have in their local economy."

    People in town for the games have booked hotels, spent money on retail and dining.

    Downtown businesses also getting new exposure.

    The Dallas Chop House has tripled its weeknight business this week and had to increase staff to keep up with the crowds.

    Jones said he hopes the exposure from the games will bring in more businesses and events. He said he has already booked a $15 million contract with a group attracted to Dallas because of the NBA Finals.