AT&T Barges Into Home Security in Dallas

AT&T to test market security business in Dallas, Atlanta

By Peter Svensson
|  Monday, May 7, 2012  |  Updated 5:58 PM CDT
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Dallas-based AT&T is getting into the home security and automation business, with trails planned this summer in Dallas and Atlanta.

Andrew Tanielian, NBC 5 Reporter

Dallas-based AT&T is getting into the home security and automation business, with trails planned this summer in Dallas and Atlanta.

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AT&T says it will start selling home automation and security services nationwide, taking on incumbents led by Tyco's ADT.

The installations and services will be sold in AT&T stores, starting with a trial this summer in Dallas and Atlanta.

Several of AT&T's competitors, including cable company Comcast Corp. and phone company Verizon Communications Inc., have ventured into the home automation and security field. AT&T is showing more ambition, with its stated goal of selling nationwide, rather than sticking to its landline service territory.

Sanford Bernstein analyst Steven Winoker says home security and automation can be a very profitable business, but the market is not big enough to significantly affect earnings for a company of AT&T's size.

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