This weekend an estimated 20,000 people per day will flood Plano for the first-ever Suburbia Music Festival.
Live Nation Entertainment is hosting the two-day event at Oak Point Park and Nature Preserve.
Anthony Nicolaidis, a Live Nation employee, said the idea for the festival came to him 18 months ago when he was going for a jog in the park.
“This is a beautiful spot. This is an oasis in the middle of Dallas-Fort Worth,” Nicolaidis said.
He began to work with Live Nation Chief Operating Officer Danny Eaton to collaborate on creating the event.
Nicholadis even asked local high school students what bands they would want to see perform.
“I just asked them what kind of music they like. They put together a list and we booked about three to four of them,” he explained.
The line-up includes major acts, such as Grammy-nominated Alabama Shakes, house music producer David Guetta and hip-hop artist J. Cole.
Within the park, crews have spent a week building three stages. They also teamed up with AT&T Stadium's catering company, Legends, and brought in several local food trucks and vendors.
“I think the main thing for us is we’re going to be outside and you’re going to experience the freedom of being outside, but we are going to provide all the creature comforts you could possibly have in a setting like this,” said Eaton. “It’s like a festival where you can get out here and feel like you’re in the middle of the country, but you can go home and sleep in your own bed at night. And there’s a lot to be said for that.”
Safety is a concern with 20,000 people expected per day for the festival. Organizers said they’re prepared. They have teamed up with the Plano Police Department, fire department and medical services who will be onsite the entire weekend.
Alcohol will be sold at the event.
Overall, Eaton said he hopes the festival will turn into a major event known throughout the country over the next few years.
“This is going to be way fun, which is what this is all about by the way. The reason we’re doing this is for fun,” Eaton said.