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Stephen Jones On $25 Billion Revenue Goal

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    NEWSLETTERS

    Last month at the NFL Spring Meetings in Orlando, commissioner Roger Goodell announced a lofty (if not a little insane) goal: $25 billion in league revenue by the year 2027. Lofty indeed seems the right word: this would require at least $1 billion in growth each year, beginning in 2010.

    The figure--which is equivalent to 50 billion tacos at Jack In The Box--is less a scientific projection and more of a mission statement of sorts, concerning the league's desire to expand under Roger Goodell, overseas and/or through technology. But a goal is a goal, and it's up to the league brass (like, for example, Stephen Jones) to strive for it.

    Jones spoke about the goal recently in the Dallas Business Journal, describing it as "an aggressive number," but "certainly one we would like to get to."

    We would certainly like to get to that number as well, but barring an unprecedented Mega Millions jackpot and six really lucky numbers, it's admittedly doubtful. For the National Football League, according to several figures around the league, the figure is ambitious but realistic.

    “It has happened in a lot of well-run businesses,” New York Jets owner Woody Johnson said, per the Sports Business Journal. “If we expend our capital, expand our stadiums, keep renovating and keep all of our capital equipment up to the highest standards, invest in technology, [invest] in the business, it could be done — or more.”