During game day, the fans at Dallas Cowboys games at AT&T Stadium push a huge amount of data as fans share photos, texts, tweets and selfies.
On Thursday, the team gave a behind the scenes look at the operation that makes it all possible.
Chad Townes, the vice president of AT&T Antenna Solutions Group, said that inside the stadium there's the equivilant of 11 cell sites, adding, "that's what it takes to power Abilene on any given day."
The stadium has 1,250 access points providing all that power, and it's something the team knows is no longer optional.
John Winborn, the chief information officer for the Dallas Cowboys said, "a lot of poeple look at WiFi like oxygen or water fountains now; they're just something you've got to have to have a positive gameday experience."
When your boss is Jerry Jones, you also have to look at every detail -- including the look.
Winborn explained that the club created a silver fiberglass shroud that rings the stadium, which also hides antennas for all the systems that push quite a bit of data.
Townes put it in laymen's terms saying, "On the Thanksgiving Day game we did two terrabits. That's the equivilant of sitting down and streaming HD video, non-stop for more than nine months, 24 hours a day, every single day; and we do that every single Sunday."
Which all means, of course, the next time you're in Jerry World you should have no issue sending your friend a selfie.