The T Revises Ad Guidelines - NBC 5 Dallas-Fort Worth

The T Revises Ad Guidelines



    The T Revises Ad Guidelines
    Coalition of Reason
    Ads proclaiming "Millions of Americans are Good without God" will appear on the sides of "T" buses traveling in Fort Worth and other Tarrant County cities.

    Fort Worth's Transportation Authority revised it's advertising policy after uproar over atheist ads on four city buses.

    The T's board of directors adopted a formal policy related to The T's advertising guidelines on Wednesday night.

    The guidelines go into effect immediately for new ads on all T property including T buses, bus benches, bus park and ride and transfer facilities.

    According to a news release sent out by The T:

    "Good Without God Messages" on the "T"

    [DFW] "Good Without God Messages" on the "T"
    Four Fort Worth city buses will have ads that read "Millions of Americans are Good without God" a message from the Dallas-Fort Worth Coalition of Reason.
    (Published Tuesday, Nov. 30, 2010)

    "The formal policy reflects most of The T’s current guidelines which excluded certain local political, tobacco, alcohol, pornographic and obscenity-related ads. It will now also exclude any ads with religious, non-theistic or faith-based content and all political ads."

    Bus Boycott Over Good Without God Ads

    [DFW] Bus Boycott Over Good Without God Ads
    Church leaders say they're fed up, asking riders to avoid taking the T because of the Good Without God ads on four busses.
    (Published Monday, Dec. 6, 2010)


    The new guidelines are a direct result of the recent controversy over religious versus atheist ads on four T buses.

    The news release said the recommendations came from the agency's staff "because of the distraction from its core business and excessive staff time" spent responding to the controversy.

    Any existing ads that conflict with the new guidelines will continue to be seen until the end of the term of the advertising agreement.

    More: T Board Adopts Advertising Police New Release