Cowboys Flying Into The Future of Football With Drones, And Now 3-D


Drones over the practice field. Players using 3-D imagery to study film. What’s next with the Cowboys: A billion-dollar stadium with a 60-yard, high-def TV screen?

Oh, wait.

In their pursuit to be not only America’s Team but Techology’s Team, the Cowboys are again pushing the virtual envelope with their new partnership with StriVR Labs. It’s a virtual reality company, with state-of-the-art technology that will allow players “re-live” their performance on the practice field from a unique perspective.

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The Cowboys are advancing so fast they’ve added a new room for the 3-D system at Valley Ranch, and players will soon begin wearing virtual reality headsets in team meetings while they watch film of practice, shot from a stationary camera behind the line of scrimmage that provides a 360-degree view of plays, complete with sound.

After some colleges tinkered with 3-D last season, the Cowboys are the first NFL team to sign up.

Remember way back when we all thought the yellow line was space-age freaky?

A native Texan who was born in Duncanville and graduated from UT-Arlington, Richie Whitt has been a mainstay in the Metroplex media since 1986. He’s held prominent roles on all media platforms including newspaper (Fort Worth Star-Telegram, Dallas Observer), radio (105.3 The Fan) and TV (co-host on TXA 21 and numerous guest appearances, including NBC 5). He lives in McKinney with his wife, Sybil, and two very spoiled dogs.

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