Journalists from Europe, Asia and South America are among the scores of reporters covering Super Bowl XLV.
The NFL's international audience has grown 8 percent since 2003. The league annually plays games in London and Canada.
It has also played a preseason game in Mexico, where teams such as the Cowboys and the Raiders are fan favorites.
ESPN football analyst Jesse Palmer, a Canadian who covered the Super Bowl for Canadian networks CTV and TSN rks for six years, said the size, speed and athleticism of NFL players has people around the world buzzing.
"Wherever I go and talk to people about the sport, there are more and more people that say, 'Yeah, I'm a New York Giant fan,' or, 'I follow the Chicago Bears,' and these guys are in Barcelona or in Paris," he said.
The Super Bowl will be seen in 233 countries and be broadcast in 33 languages.
