“Mad Men” Style: Costume Designer Tapped to Promote Bras

Janie Bryant, costume designer for AMC's hit Mad Men, will have a nice side project soon — promoting bras for undergarment company Maidenform.

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Costume designer Janie Bryant has the best job in the world — dressing Mad Men characters like Joan Holloway, played by actress Christina Hendricks. Bryant has just been tapped by Maidenform undergarments to lead their new viral marketing campaign. Take a look at her work for the popular AMC series.
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The series, which just kicked off its fourth season, revolves around the advertising world, the early 1960s, and the men and women of Sterling Cooper Draper Pryce. Can't get any more glamorous than that.
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Don Draper and his boss, Roger Sterling, are the quintessential examples of the perfectly dressed '60s male: Don favors simple, clean-lined suits while Roger favors the slightly more showy three-piece style.
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Peter Campbell, left, is another example of sleek and dapper, thanks to his slick hair and iron-pressed suits. But next to his superiors, Pete's probably the more dressed down of the three (note the patterns on the ties of Don and Roger).
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The ladies of Mad Men, on the other hand, play by very different style rules. Betty, Peggy, and Joan really represent three wholly different '60s archetypes on the show.
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Don's wife, Betty, is his ultimate foil -- the polished and feminine Barbie to his slick Ken.
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Betty's aesthetic is Grace Kelly cool with a splash of good old fashioned, blue blood snob, as exemplified in her famous riding ensemble, complete with pearl earrings and crisp scarf.
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Never a hair out of place, it seems even Betty's sporting ensembles are perfectly tailored. Case in point: her charming tennis whites.
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Betty is so prim, she's one of the few characters on the show who regularly wears gloves, and definitely knows how to make good use out of a well-turned scarf.
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Betty's often dressed in white for formal occasions -- she is the show's "innocent," sheltered in her charmed life like a little doll. It's the details that make Betty's outfits, like the origami-inspired sash on this white gown.
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Even Betty's most glamorous evening looks are eye-catching but never over the top, making sure to keep her ladylike edge.
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Betty's maternity style in Season 3 was perfectly polished: empire waist dresses with jackets and even headbands to match.
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At Roger and Jane's garden party, Betty is again a vision in white. She looks so chic, in fact, she gets picked up in line for the bathroom -- pregnancy notwithstanding.
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The most note-worthy departure from Betty's typical classic-and-conservative style was when she and Don took a quick trip to Italy and she sported this sexy, dramatic look (and flirted with a few Italianos, to boot). The clothes indicated a shift in Betty's mood, as well, as she started to take some serious chances in her personal life.
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Leading into Season 4, Betty has favored a more upscale, society-lady style as she ventures into the world of her new beau, Henry Francis.
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Betty's fashion counterpart on the series, Joan Holloway, is far from conservative. She's forward, aware of her best assets, and most importantly, not afraid to flaunt them.
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To flatter her eye-catching red hair, Joan often sports colors like green.
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All of Joan's silhouettes are curve-hugging and tailored to perfection -- usually in head-turning shades and fabrics that telegraph sex appeal.
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Naturally, Joan's ensembles are often tailored to flatter her decolletage: This rose-printed dress seemed especially cheeky, draping Joan's curves in a garland of scarlet roses.
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Secretary Jane Siegel gave Joan a run for her money for the office vixen award with her provocative down-to-there blouse. By the time Jane's status in the office (and society) gets a serious step up in becoming Roger's wife, her style takes a turn for the proper.
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Peggy Olson's character has undergone a serious fashion transformation over the course of the show -- starting off with dowdy outfits and slowly progression toward a girlish, innocent aesthetic, like this simple check-print dress with tiny bow details.
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As the show progressed, Peggy's character grew more adventurous with her style, favoring some bolder prints -- though still keeping very covered up and prim.
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By the end of the second season, Peggy debuted a short and chic bob.
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For the latest season, Peggy's kept the short 'do, but is debuting a newly confident -- dare we say, sexy? -- style to compliment her rising status as a true career woman in the city.
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Pete Campbell's wife, Trudy, on the other hand, has a more upscale, showy sensibility -- as is the case with her purple and plaid party dress.
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Trudy's style as the show has progressed has continued to be one of the more upscale and flashy of the women in the ensemble -- often to be found in sequins or a full skirt and an eye-catching print.
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At Roger and Jane's garden party, Trudy opts for a dazzling paisley print dress with a hat covered in faux flowers.
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Even the kids of Mad Men look good (when they're not in their pajamas). Bobby and Sally Draper are mini versions of the stylish adults they look up to, especially with the smooth hair, lace-detailed cardigans, and duffle coats.
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Midge, one of Don's many conquests, is really the only woman on the show to embody the '60s hippie trend -- along with her bohemian friends -- sporting cropped printed blouses and loose, unfussy hair.
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Rachel Menkes, one of Don's other loves, is the owner of a luxury department store, and thus marked by her pitch perfect sense of style -- from this lovely printed dress to her chic, sideswept hair.
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Suzanne, Don's flame in Season 3, has a lot of the same "free spirit" qualities that drew him to women in the past. Not surprisingly, Suzanne's fashion sense is similarly pared-down and often involves girlish floral prints or preppy schoolgirl separates. She was Don's daughter's teacher, after all.
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On a trip to California, Don makes the acquaintance of Joy, who brings a breezy, West Coast '60s aesthetic to the more buttoned-up New York sensibility the show most often displays. (Also, note the florals.)
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Bobbie Barrett, the wife of entertainer Jimmy Barrett, has an ultra-glamorous showgirl sensibility -- always glittering, always dressed to the nines.
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